![]() ![]() ABC Health Check can help you find just one change that can improve your life.This is why so much time and money is spent on tracking, marketing and influencing our kids. We know that the habits we form in childhood tend to stick with us for life. From as early as 3, children can begin to learn - and in essence, become hooked - to brands. This marketing from an early age shapes our norms and preferences. ![]() It even targets us when we are more emotionally vulnerable - or hungry. This data is used to sell specific products tailored to our individual tastes and desires. It's estimated that by the age of 13, the average Australian child will have had 72 million data points collected about them - everything from our address, age and gender to our friends, preferences, emotions and habits.Įven the things we "like" online, and the products we just look at or consider buying. The power of digital marketingįrom the moment we wake up and turn to our screens, we're being harvested for data. The good news is there are things we can each do to rebalance the deck of cards for us and our communities. When it comes to our personal health, the cards are stacked against us in Australia.Īt almost every point throughout our day, things make it harder for us to be healthy - and easier for us to increase our disease risk. It would seem totally illogical to point the finger at half the class, individually. If I had a class of 30 students and one was getting poor grades, it would make sense to look to that individual for their reasons for falling behind.īut if half the child's class was failing, we wouldn't hesitate to look at the classroom, the curriculum or the wider environment. ![]() Now, it's easy to think this is a failure of individual will power, on a macro scale, but consider this. That in a country as rich as ours, and with a world-class health system, 50 per cent of Australians now live with chronic disease. ![]()
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